01924 284 330 Email us Tweet us

The Clever Printing Blog
Weekly print inspiration

Two out of three ain’t bad!

The elusive combination cheap, good and quick is what we call the print hat-trick (although in all honesty, it’s not unique to our industry). The sticking point? Well, when it comes down to it, you can basically choose two out of three from good, quick and cheap, but you can’t have them all.

 

So let’s help you choose…

 

Cheap and good – If you have all the time in the world (no immediate or pressing deadline) we can research loads of alternative production options for you and book the job well in advance to secure the best possible price. With time to spare, we can also explore all of the specification options available, so you can choose the right materials to suit your budget.

 

Good and quick – A healthy budget will mean we can provide top-specification printed collateral for you in double-quick time. Our long-standing relationships with a wide range of production sources means we can get jobs turned around exceptionally quickly – even overnight in some circumstances. Of course, a first-class service such as this won’t always be the most cost-effective option, but if these circumstances sound familiar, we’re sure you won’t mind paying for the privilege of a super-speedy and high-quality turnaround.

 

Cheap and quick – If you need something fast and you don’t have a bulging budget, then we can adjust the specification, providing perfectly serviceable print collateral at a reasonable price. You’ll still get what you need when you need it, but maybe a lower specification than if you were prepared to wait or spend more.

 

But why can’t I have it all?!

 

Yes, it may feel like a bit of a compromise conundrum, but unfortunately, however clever our studio processes are, however helpful our accounts team, and however much experience we have in commissioning clever print, there’s usually nothing we can do to give you all three of those things.

 

Try as we might, our hands are tied when it comes to finding that elusive ‘golden triangle’ of service levels. It’s the same in almost every industry.

 

Of course, we’ll always try to find an acceptable balance of all these things using our years of experience, bulging contacts book and Clever Print Management techniques. Why not give our friendly team a call to chat through the options for your latest project?