Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
When you’re at the airport and you board the transfer bus are you expecting such great marketing as this? Taking something as mundane and everyday as the strap you hold, and making into an interactive and exciting piece of marketing. All from a great idea and simple bit of die-cut print. Now who … Read more
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Here’s a clever use of paper, economical and creative. Timothy Saccenti, a photographer from New York, wanted something a bit different for his stationery. So, instead of having different printed items, he created an engaging and totally different set of stationery. Timothy printed a single sheet that was perforated at different sizes. The perforations marked … Read more
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This store that sells fitness gear got really clever with their formatting. Using the handles of a bag as an interactive skipping rope for the people printed on. This creates a bit of theatre around picking up a bag from the store, something so everyday and mundane has been made exciting and interesting. We love … Read more
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