Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
We can all name a number of print campaigns we’ve seen that have shocked us – there are even websites dedicated to highlighting and talking about them – but while they certainly grab one’s attention, are they particularly helpful from a marketing perspective or potentially damaging to the brand?
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When a fresh, new, individual tone works for one brand, it’s no surprise that other brands seek to follow suit.
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The long-term benefits of print management have the potential to far outweigh the short-term benefits.
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