Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
In this digital age it is perhaps surprising that business cards are still a commonly used (and highly effective) print marketing tool. Despite the existence of powerful digital networking resources such as LinkedIn, the business card survives.
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Good typography can help to create truly compelling designs, whether it becomes part of a logo, a website or the main focus of your print campaign. Unbeknownst to many, typography is of the utmost importance when it comes to design, as it is often what the audience will look to for answers.
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When it comes to designing your print advertising campaign, your company logo or even your brochure, there’s no need to stick to plain old black and white alone. If you want your print projects to stand out you’ll need to embrace colour.
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