Digital technologies and processes play a greater role in our personal and business lives than ever before. Where does print management fit into this dynamic? Is it still relevant in an age of online correspondence and digital marketing? If it is, could your business stand to benefit from an integrated approach? PMG explores the possibilities that print management in a digital world could present…
Digital print marketing
The digital age has not seen print management become obsolete – far from it. Print marketing – or outside print – has been benefiting from digital-based technologies for well over a decade. Despite the best efforts of online marketing tools such as social media to supersede print, print marketing is here to stay. Antiquated though some may believe it to be, it takes but the briefest of moments to think of numerous print marketing tools and materials that are still prevalent in the contemporary market. Business cards, leaflets, brochures, posters and packaging are all obvious examples.
Since computers were first used to aid in the design of print marketing materials, the software used has advanced in leaps and bounds. The best software, although complex, can achieve astonishing results that will provide your print marketing materials with a professional and visually impressive edge.
How could your business benefit?
Impressive visual effects are far from the only benefit of print marketing design software. Your business could stand to benefit in a number of ways, including the following.
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There is a simple fact that should not be forgotten: when it comes to marketing, touch is equally as important a sense as sight. As a business, giving consumers physical marketing materials to hold and feel is far more effective than online marketing, which can be immediately forgotten as potential customers click their way through the internet. One of our recent blog posts explains how texture can be used to great effect in business cards. This is just one example of how tactile tangibility could see your marketing materials form the basis of lasting relationships with customers.
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From past experience we know that if you’re trying to promote an event, a new product or a fresh service then you cannot rely solely on word-of-mouth or online marketing. Physical materials provide credibility. This is particularly the case if your designs are well thought out and if the finished product is well crafted. Similarly to the above, tangibility provides more reason for consumers to remember your promotion and therefore be more likely to become loyal, long-term customers.
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When it comes to product catalogues, physical brochures are far superior to their online counterparts. Take Argos, for example – a steadfast user of the catalogue for showcasing products. Although the company has an online version of its catalogue, the physical copy is still published due to its unique ability to drive trade – put simply, people enjoy flicking through the pages of the Argos catalogue. Even if this process is carried out absentmindedly, a physical brochure still has vast potential to generate sales.
However, it’s no secret that the best print marketing software can be expensive – particularly once you’ve added on the costs of training. Even after that point, there’s no guarantee that the finished product will be as eye-catching as it needs to be. The obvious alternative to this is to capitalise on the expertise of print management companies such as PMG. When it comes to outside print, we’re able to offer customers everything: from design to print management and delivery and all under the same roof. No need to use a variety of suppliers and no need to spend valuable time hunting for the best possible price – we’ll do all that for you. Do you think your business could benefit? Contact us today.
