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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Five ways to improve results from direct mail campaigns

Today’s print marketing campaigns thrive on a targeted approach. With brands gathering more and more data about clients, it can and should be used to improve your direct mail campaigns.

direct mail marketing

Groundbreaking Royal Mail MAILMEN campaign underlines impact of direct mail marketing

A groundbreaking new campaign and accompanying study from the Royal Mail has sought to define the role of mail in a digital age, highlighting the continued importance of direct mail marketing to contemporary businesses.

Targeted marketing campaigns: can print compete with pixels?

The more closely you can match your marketing campaign to your target market, the more effective it’ll be.