Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
Today’s print marketing campaigns thrive on a targeted approach. With brands gathering more and more data about clients, it can and should be used to improve your direct mail campaigns.
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A groundbreaking new campaign and accompanying study from the Royal Mail has sought to define the role of mail in a digital age, highlighting the continued importance of direct mail marketing to contemporary businesses.
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The more closely you can match your marketing campaign to your target market, the more effective it’ll be.
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