Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
We live in an era of digital marketing. The webpages we visit, the apps we use and the online content we consume is invariably presented alongside ads, marketing messages and various calls to action. Digital marketing is comparatively inexpensive, so most brands aren’t overly concerned about its success rate – if you aren’t spending a … Read more
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There are numerous ways in which print can be used to reach out to potential customers and clients, each with varying degrees of accuracy. A billboard can be placed where a certain demographic is likely to commute, work or shop, but ultimately you have no power over who sees it and who doesn’t. Targeted direct … Read more
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Most marketers will know to keep an eye on their calendars as the year rolls on. Each year brings a number of seasonal events and occasions that brands can use to more effectively promote their products and services. Christmas is arguably the most significant of these, but the summer holidays similarly present a great opportunity … Read more
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