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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

The Ogilvy Formula: what does it mean for print advertising?

David Ogilvy, the founder of Ogilvy & Mather and something of a legendary figure in advertising circles, developed what’s known as the ‘Ogilvy Formula’ to make print advertising more of a science than an art. What can his findings teach us about print marketing, and are they still relevant today?