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The Clever Printing Blog
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GDPR – a positive move for print?

As the whole nation is now well aware, the deadline for GDPR compliance is almost upon us.

 

Our managing director, and the Chair of the IPIA, Mike Roberts, spoke to PrintWeek to share his thoughts on what effects the new regulations are likely to have on the print industry. In the article Mike discusses the initial concerns for the industry, however, here at PMG we see the new regulations as positive for the future of print.

 

Mike tells PrintWeek how he supports the new regulations and the opportunities it may present in the long term:

 

“It should result in vastly improved, targeted marketing – which is better for customers and a company’s marketing budget.

 

“GDPR offers a real opportunity for companies to capitalise with direct mail, using the same data models used for email; sending by post avoids the opt-in nightmare created by GDPR”

 

Check out the full article over on the PrintWeek website here.