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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Print design

Is direct mail the answer to capitalising on lockdown trends?

Without wheeling out all of the clichés, it’s true that 2020 has been different to any other year. And after the world’s businesses held their breath through a variety of lockdowns, in the UK we’re now seeing a solid recovery partly driven by changes to consumer behaviour as a result of lockdown.   So, what … Read more

The different ways to print colour and why you need to know about them

We get it. You just want your beautiful thing to be printed and for it to look exactly the way it’s been designed. But in order to make that happen for you, it’s useful that you understand how we’ll make the colour the exact shade of green you’ve specified so you know what you’re commissioning. … Read more

Photo by davisco on Unsplash

Are brand guidelines any use?

Every large organisation will have brand guidelines. Plenty of smaller companies have them to. But are they any use, or are they a vanity project concocted by marketing departments in an attempt to make themselves look good?   What are brand guidelines?   The handbook for all design and print suppliers working for a company, … Read more