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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Designers – print literate or print-savvy?

In a world where we seem to be reminded daily that the robots are coming for our jobs, it’s reassuring to know that creativity is hard to replicate with artificial intelligence.   Design is a critical part of the marketing process. It can be the thing that makes or breaks the impact, rendering the most … Read more

Printing and direct mail marketing trends for your new 2019 budget

It’s officially Spring, the season of new beginnings and for many, the time of new budgets. Hurray! We thought now would be a good time to have a look at the emerging printing and direct mail trends for 2019 as a little bit of inspiration for the shiny new budget year.   We don’t have … Read more

Get your targeting right and spend less

So you’re planning a direct mail campaign, but how can you get it right without busting your budget?? While it’s tempting to print and mail multiple thousands of copies of your carefully crafted missive, doing so can leave you with big bills and a low return on investment. Instead careful targeting of your campaign can … Read more

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