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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Don’t brief your print designer, have a conversation instead

We wanted to write a blog about the best way to brief a designer about your latest piece of printed marketing collateral. But when we started throwing ideas around we realised that the best advice we can give is not to brief a designer with finalised content and a concept that all and sundry have … Read more

Does colour really have the impact that designers would have you believe?

It’s likely you’ve heard about colour psychology even if you don’t work in marketing. You know, red is fiery and passionate, blue is calming, green evokes nature and new beginnings. (If you haven’t heard about it, and want to read more, our latest PMG blog gives you a brief insight into the colour green and … Read more

Colour theory – green: new life, or envy?

Colour is often the first thing marketers think about when they start to create collateral. Whether they are led by brand guidelines or have free rein to be as creative as possible, colour is a critical part of the overall impression a piece of printed material will make.   There’s lots of theory behind the … Read more

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