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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Colour theory – green: new life, or envy?

Colour is often the first thing marketers think about when they start to create collateral. Whether they are led by brand guidelines or have free rein to be as creative as possible, colour is a critical part of the overall impression a piece of printed material will make.   There’s lots of theory behind the … Read more

Data is the key to unlocking the ROI of your next print campaign

Many businesses tell us they don’t have much customer data, but as data is the key to unlocking the ROI of your next print campaign, it’s time to look again at what insights your company might be unwittingly sitting on.   Spray and pray versus divide and conquer   You’re likely to be familiar with … Read more

Print design

Is direct mail the answer to capitalising on lockdown trends?

Without wheeling out all of the clichés, it’s true that 2020 has been different to any other year. And after the world’s businesses held their breath through a variety of lockdowns, in the UK we’re now seeing a solid recovery partly driven by changes to consumer behaviour as a result of lockdown.   So, what … Read more

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