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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

What is colour theory? A glossary of terms

You’d probably expect us to say that colour theory fascinating. It’s amazing how colour can evoke such a powerful and emotive response from people. Different colours and shades have such ingrained meanings that we are all subconsciously conditioned to interpret – blue for a boy, pink for a girl, red for danger and green for … Read more

Is print the new old-fashioned way to build trust in your brand?

  Do you know how many emails are estimated to be sent every day? 293 billion! So do you want to compete in that noisy, crowded space, or would it be smarter to rely on old faithfuls to help you be heard?   In an age where so much is digital it’s easy to overlook … Read more

Pantone’s colour of the year 2021 is… two colours! (And not everyone loves them)

It is the annual announcement that brings colour back into focus in a way which attempts to tap into the collective mood. And Pantone’s Colour of the Year 2021 did not disappoint.   In a step away from tradition (and in a rather smart move, we thought), Pantone chose two colours – Pantone 17-5104 – … Read more

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