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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Print marketing: five audience considerations

Whether print or digital, marketing is all about audience. Good marketers will know to identify their key audience demographics and create marketing materials that address them directly – in a way they can relate and respond to. There are countless audience considerations that can impact the way your print marketing materials are received, from your recipients’ … Read more

How to choose your print company

If you’re looking to outsource your company’s print then you’ll hardly be lacking in choice. There are countless print companies to choose from, both independent and national, so how can you be sure that you’re getting a good deal and benefitting from the best quality service?

Print packaging: five things to consider

If yours is a retail business, your product packaging is likely to be the first point of contact any potential customers have with your brand. With all that in mind, what do you need to consider to ensure your product packaging is as effective as possible?

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