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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Hit or miss: a look back at this year’s Christmas marketing campaigns

We thought we’d cast our eye over some of this year’s most high profile Christmas marketing campaigns and see whether they hit the mark or went off like damp Christmas crackers.

How to plan your print campaigns for the New Year

2016 is just around the corner, so you need to start planning your print campaigns sooner rather than later. What preparations do you need to make for the New Year?

Print marketing: five audience considerations

Whether print or digital, marketing is all about audience. Good marketers will know to identify their key audience demographics and create marketing materials that address them directly – in a way they can relate and respond to. There are countless audience considerations that can impact the way your print marketing materials are received, from your recipients’ … Read more

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