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The Clever Printing Blog
Weekly print inspiration

An insight into what we do and what makes us inspired, think and enjoy print.

Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.

Five ways print management simplifies print

Do you have a love/hate relationship with print? Many businesses do. We all recognise that print marketing is highly effective, and we all appreciate that internal comms occasionally requires the use of physical documents to be successful. Print, however, can be a hassle – with no one person in charge of your company’s print needs wires … Read more

Direct mail marketing: how to choose your recipients

We live in an era of digital marketing. The webpages we visit, the apps we use and the online content we consume is invariably presented alongside ads, marketing messages and various calls to action. Digital marketing is comparatively inexpensive, so most brands aren’t overly concerned about its success rate – if you aren’t spending a … Read more

Four ways to improve results from your targeted direct mail campaigns

There are numerous ways in which print can be used to reach out to potential customers and clients, each with varying degrees of accuracy. A billboard can be placed where a certain demographic is likely to commute, work or shop, but ultimately you have no power over who sees it and who doesn’t. Targeted direct … Read more

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