Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
If yours is a retail business, your product packaging is likely to be the first point of contact any potential customers have with your brand. With all that in mind, what do you need to consider to ensure your product packaging is as effective as possible?Tweet
Print and digital are combining, both around the office and out in the wider world. One such combination comes in the form of interactive print – one of the biggest marketing and advertising trends of the age. But what is interactive print, and should your brand be investigating its potential?Tweet
What happens when a design change has been requested, but the plates have already been made? What can you do to avoid last-minute changes to copy or layouts? Eleventh-hour print design changes are lamentable but sometimes unavoidable.Tweet