Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
We wanted to write a blog about the best way to brief a designer about your latest piece of printed marketing collateral. But when we started throwing ideas around we realised that the best advice we can give is not to brief a designer with finalised content and a concept that all and sundry have … Read moreTweet
It’s likely you’ve heard about colour psychology even if you don’t work in marketing. You know, red is fiery and passionate, blue is calming, green evokes nature and new beginnings. (If you haven’t heard about it, and want to read more, our latest PMG blog gives you a brief insight into the colour green and … Read moreTweet
Colour is often the first thing marketers think about when they start to create collateral. Whether they are led by brand guidelines or have free rein to be as creative as possible, colour is a critical part of the overall impression a piece of printed material will make. There’s lots of theory behind the … Read moreTweet