Our regular blog is about clever printing techniques, ideas on formats, innovative uses of paper and lots of clever ideas for standing out and being noticed.
Here’s a clever use of paper, economical and creative. Timothy Saccenti, a photographer from New York, wanted something a bit different for his stationery. So, instead of having different printed items, he created an engaging and totally different set of stationery. Timothy printed a single sheet that was perforated at different sizes. The perforations marked … Read moreTweet
This store that sells fitness gear got really clever with their formatting. Using the handles of a bag as an interactive skipping rope for the people printed on. This creates a bit of theatre around picking up a bag from the store, something so everyday and mundane has been made exciting and interesting. We love … Read moreTweet
When The Simpsons Movie needed promoting, their creative team got to work thinking of different ways to engage people. Knowing that their target market congregated in shopping malls, they decided to get clever with their print and created a bit of theatre for people walking up the escalator. Now who wouldn’t smile at that?Tweet